Ambling through Instagram

Instagram is one of the most popular social media platforms – there’s around 1 billion users per month (Instagram, 2021). These users spent on average 30 minutes per day on Instagram in 2020 (eMarketer, 2020).

So we have the potential to reach 1 billion people and we have to get their attention in a 30 minute window. Sounds daunting, right?

Primarily, break that 1 billion down to your local area. Conquer your corner first then the world. Your local town/city is most likely where you’ll get your first customers/clients. Follow some successful local businesses and see who is following them.

The way to get followers on a brand new account is to be seen – when money for advertising isn’t really there, simply follow someone’s account. They will see a notification and check out your profile. Chances are they will see you’re local and think why not, and hit follow back. You have a follower!

Of course, make sure you share your profile with your friends and family and prompt them to follow you too. This can bump your following up a significant amount and it costs them, and you, nothing.

Another tip on being noticed is interacting with other accounts. Like and comment on their posts. Not in a spammy way – read the caption and comment accordingly. These other accounts could be your ideal customers.

Post to your stories often. Add interactivity to it – like a poll. It’s so easy for people to just click their vote. Add a hashtag or a location to the story – this means other users, not just your followers will see it.

Post consistently. This is a big one across all platforms. But the Instagram algorithm will push your content a little further to the front if you post every day. During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri revealed that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app (Hootsuite, 2021).

Don’t stress about followers amount. Some accounts could have 10,000 followers but engagement is really low. Another could have 300 followers and really high engagement. You want followers that are interested in your content, they are potential customers. The Follow for Follow trend essentially gives you a higher follower count but they only follow you because you follow them. They may never buy from you or engage with your posts.

Instagram is always evolving and changing. New features like reels are added. There are endless free resources to help guide you on the best times to post, the kind of content people want to see, the most popular hashtags to use. Just spend at least 10-15 minutes a day on your Instagram content and engaging with other accounts, you’ll soon see an increase in followers. Good luck!

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